All NYX products used in this tut can be found here:
http://www.smartbeautyshop.com/

Products used:
NYX jumbo pencil in black bean
NYX Chrome eyeshadow in black no. 019
NYX single eyeshadow in baby pink no. 20
NYX single eyeshadow in pacific no. 23
NYX single eyeshadow in highlight no. 07
NYX doll eye mascara

NYX rouge cream blush in glow no.5

NYX goddess of the night with megashine in french kiss no.3

Duration : 0:10:4

[youtube dMHvI3Fc9Tk]

Technorati Tags: beauty, Christmas, clubbing, cosmetics, dark, eye, eyeshadow, fashion, filthygorgeousmakeup, makeup, Nyx, party, shop, smokey, Sparkly

The psychology of retailing

Another holiday shopping season is here. You have the best of intentions and a budget all worked out. This year it will all go perfectly. You have probably said this for several years and often failed to stay in budget if you even had one at all. Maybe you feel badly about it. Don’t! There is an army of marketers out there who have employed every trick to get you to spend every penny you have and many pennies you don’t. They use psychology, deception (not illegal deception) and your emotions and senses. Here I will talk about some of the tricks they use so you will be better aware and hopefully can stay on track.

Speed

Ok. You arrive at the mall. Hopefully you find parking and you are ready to get in there, get what you want and get out as fast as possible. Wrong! You find yourself pushed this way and that, having to move around displays and tables and other people stopped in the aisle. This is not accidental. Retailers have no interest in getting you back out of the shop. They want you to slow down and see things that might tempt you into an impulse buy. Tables and displays are carefully arranged to slow you down as you come in the door. High profit margin items will be in these areas e.g. latest fashions.

Impulse buys

Often you will have to pass the cosmetics to get to the rest of the shop. Cosmetics are often an impulse buy for women. Cosmetics may also be near the shoe area so that while you are waiting for your size, your bored eye travels over to the cosmetics counter. Notice how many small items are near the register? These are there to encourage impulse buys. Some stores tell you of some great deal as you are paying for your goods, often drawing your attention to the items around them. Impulse buys often occur at the end of aisles and so high profit items are usually there. Shops are designed with as many ends as possible to maximize these high traffic areas. You will see the brand name items at the ends of aisles and the generic often put in the middle of all the shelves or on the bottom shelf below your eye level.

Displays

There is a tremendous amount of thought and design put into displays. Triangles work well. Tall items in the center and small items stacked around them. The triangle draws your attention to the center and usually these are high profit margin items. Afraid to mess up the folded clothes? Sales associates are now trained to leave a couple of items unfolded to attract people to touch and try them. Eye level shelving is premium since our attention is drawn there. Very high shelves or deep low shelving is avoided. Tables allow you greater access and are more inviting than shelves. Again these are used for premium items.

Senses

Lighting is critical to mood. Bright means modern. Spotlighting can mean classic and spot lights are used to attract you to certain displays. Music also has to be matched to the mood the retailer wants for the shop. Up to date “cool” music creates a hip atmosphere where fashion conscious will shop. Classical music can create an air of high brow exclusivity. Ever notice that some shops have a distinctive smell? If not, pay attention next time you go to the mall. Smells can create moods as well as associations. Got a great piece of clothing last time at a particular shop? Next time you wander by or go browsing inside, the smell works on you subconsciously and you may remember that deal and be more inclined to buy there. You associate the excitement and satisfaction of your previous purchase with that particular smell. Colors of course are used to create mood and to highlight areas.

Sales assistants

Many sales assistants are now displays themselves. They often have to wear the clothes from the store and some stores are using models at the doorway. They often leverage the high school popularity effect by making you want to be popular too. Brand names use this to their advantage.

Refreshments

Many department stores place their refreshments on the top floor or near high profit items. To get to the top floor and out again, you have to pass all their retail items twice.

Signs

Signs usually have only a few words on them so you get the message even if you glance at it. Signs that are not in direct sight can also register in our brains especially if repeated.

Sales

Discounts are shown as percentages and many people do not do the math to see how much they are truly saving. Another trick is the discount on a discount. “Get 10% off and a further 20% off today only” Yes, the price of the item is lowered but did you think it was 30% off the price? Most people do and most do not naturally want to do the math in the shop.

How it works:

Say $100 item at 10% off and then further 20% off

$100 – 10% ($10) = $90

$90 – 20% ($18) = $72

Same item $100 at 30% off

$100 – 30% ($30) = $70

Ok, you say. Its only $2. Well firstly it’s your $2; secondly multiply that $2 by all the customers who buy and it adds up quickly and thirdly the more expensive the item the more this adds up e.g. $1000 item would benefit the shop by $20 a customer as well as their usual profit.

The latest and greatest

Go into a shop wanting something reasonable. You will find yourself under pressure to “upgrade” to the next level. This happens a lot with electronics. You are told that they have a limited amount of the very latest equipment in stock and can fix you up. You are told that what you want will not do everything (did you want everything?) or you are told it will be obsolete very quickly (electronics are usually obsolete close to when you walk out the door). Counter this by deciding what you need to fulfill the task you want to accomplish. Then stick to your guns. If you find out there is something new when you are in the shop and are tempted to buy, walk away and go home. Think it over, research it and make a decision away from the sales pressure.

Ok, you are now prepared for the shopping season. Go out there and recognize the retail forces ready to pocket your money and be aware of the tricks.

Last piece of advice: do not shop on an empty stomach. Guess where the cafe is? See refreshments above.

Happy Holidays and smart shopping

B.G. Smith
http://www.articlesbase.com/advice-articles/manipulating-you-for-the-holidays-82276.html

Technorati Tags: Aisle, Aisles, Army, Best Of Intentions, Brand Name, Budget, cosmetics, emotions, Holiday Shopping, Holidays, Impulse Buy, Latest Fashions, Marketers, Pennies, People, Profit Margin, Psychology, Senses, Track Speed, Traffic Areas

Dr. Feel Good
That Gal
Some Kind of Gorgeous
High Brow
Eye Bright
Get Bent
Bad Gal Lash
Hoola
Dandelion
The Gloss

Duration : 0:9:59

[youtube 2izMl9bLRtI]

Technorati Tags: beauty, Benefit, ByBrittany, cosmetics, makeup, review

Keep all your cosmetics, brushes, hair care products and full-size toiletries organized and easily accessible Dirt and water resistant, Large main compartment, Antibacterial inner lining prevents the growth of odor-, mildew- and mold-causing bacteria , Inner compartment features divided micromesh pockets and water-resistant area for organization and easy access , Zip-away pocket has loops for organizing brushes , Top hook displays kit from shower bar or towel rack and tucks away when not in use , Victorinox- 30371401

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Technorati Tags: Bacteria, Brushes, Cosmetic Case, cosmetics, Dirt, Easy Access, Hair Care Products, Inner Compartment, Mildew, Mold, Pockets, Shopping, Toiletries, Top Hook, Towel Rack, Tucks, Victorinox, Yahoo

Duration : 0:2:10

[youtube V5nSxZ8D8Bw]

Technorati Tags: 2009, best, Blush, body, Chanel, cosmetics, dolce, eyeshadow, face, foundation, gabbana, Lipstick, Lorraine, mac, make, makeup, Mascara, of, Skincare, Stanick, thecurrentcustom, up, YSL

Mineral Makeup should be all natural, pure, untainted, however, some cosmetics companies will use Bismuth Oxychloride (b.o.) in their cosmetics because it is a very cheap filler. Bismuth does have binding qualities, so the makeup will hold to your skin better, however there are other products that are just as good at sticking to your skin, and are better for your skin.

Other than being a cheap filler it is also highly reflective, which is something cosmetics companies want, because refraction can camouflage fine lines, wrinkles and discolorations. If you use a brand with B.O. you will see a shiny or shimmery, yet heavy look. That’s the bismuth oxychloride.

B.O. is a very thick, heavy mineral, which makes it difficult for many people to wear. It has to be packed into your pores (buffing application) otherwise it can slide off the wearer’s face. The heaviness can and usually does result in clogged pores or irritated skin. B.O often feels silky and fine between the fingers. Mineral makeup companies that don’t use it have a lighter feeling makeup that will blend into the skin better and with less effort.

After using Mineral Makeup, many women experience noticeable itching when they sweat. Generally this is from the chemical composition in B.O. All women have their own chemical makeup, and some will have problems while others won’t, so if you find you’re experiencing some problems with your current mineral makeup and it contains B.O., the fix could be as simple as switching to a brand that doesn’t use Bismuth Oxychloride.

christina Harris
http://www.articlesbase.com/cosmetics-articles/the-bo-bismuth-oxychloride-in-mineral-makeup-90323.html

Technorati Tags: Articlesbase, Bismuth Oxychloride, Chemical Composition, Chemical Makeup, Christina Harris, Clogged Pores, cosmetics, Current, face, Fingers, Irritated Skin, Makeup Companies, Mineral Makeup, Refraction, Wrinkles

http://i877.photobucket.com/albums/ab332/BeauteByTeeBaby/DSC05991.jpg

http://i877.photobucket.com/albums/ab332/BeauteByTeeBaby/DSC05988.jpg

Follow Me on Twitter:
http://twitter.com/Tinaabaaby

Flat Iron Experts:
http://www.FlatIronExperts.com/?Click=2718

Blogtv:
http://www.blogtv.com/People/tinaxbaaby

Etsy:
http://www.etsy.com/profile.php?user_id=9129755

FTC Disclaimer:
i got the Honeycat Cosmetics Items for free. the company is not compensating me for this video. It is my 100% honest review. any other product mentioned in this video was not sent to me and i am not affiliated with any of the companys.

http://www.honeycatcosmetics.com/index1.html

Duration : 0:2:7

[youtube R58G7mlIMFg]

Technorati Tags: bath, Bombs, cosmetics, Dupe, honeycat, lush

Follow Me on Twitter:
http://twitter.com/Tinaabaaby

Flat Iron Experts:
http://www.FlatIronExperts.com/?Click=2718

Blogtv:
http://www.blogtv.com/People/tinaxbaaby

Etsy:
http://www.etsy.com/profile.php?user_id=9129755

FTC Disclaimer:
i got the Honeycat Cosmetics Items for free. the company is not compensating me for this video. It is my 100% honest review. any other product mentioned in this video was not sent to me and i am not affiliated with any of the companys.

http://www.honeycatcosmetics.com/index1.html

Duration : 0:3:17

[youtube qAQ_tKZhdv0]

Technorati Tags: bath, Boms, cosmetics, Dupe, gels, honeycat, lush

Katrina’s Blog: http://www.katrinalomidze.com and http://www.trinastreat.blogspot.com
Mel: http://www.jockinmelg.blogspot.com
Michelle’s Blog: http://www.lipstickrules.com
ITEMS MENTIONED:
Spaced Out Blush
Lollipop Loving Glaze Lipstick
Fleshpot Pro Lipstick
Sockhop Lipglass x2 (shinenshimmer)
Spiced Chocolate Quad x2 (indigo87 and mchan777)
Pro Dim Lip Erase (shimmerinchim)
Warmed MSF (shinenshimmer)
So Ceylon MSF (shinenshimmer)
Young Punk MES (lil_kismet)

Duration : 0:9:29

[youtube bNT7PVMyxzs]

Technorati Tags: amynicolaox, beauty, cosmetics, haul, Mac Cosmetics, mac cult of cherry, mac fleshpot, mac heatherette, mac lollipop loving lipstick, mac neo sci fi, mac spiced chocolate quad, mac style black, mac young punk, makeup, Makeupalley, swap

Duration : 0:3:55

[youtube 1ojSP-Pstio]

Technorati Tags: cosmetics, Rae